Finnley Studio

AllBrand Identity + DesignMedia Production

Jan 8

Written By Guest User

Project Overview

Client: Finnley Studios

Location: Vancouver, BC, Canada

Duration: 2023-2024

Scope: A comprehensive branding and digital strategy for Finnley Studio, emphasizing geometric elegance and modern functionality.

Deliverables: Logo, icon, brand guidelines, website, photoshoot, business cards, invoice templates, quote sheets

BRIEF

Our collaboration with Finnley Studio focused on crafting a brand identity that reflects their reliability, simplicity, and authenticity in the industrial design and fabrication space. Through a detailed trend analysis, we identified the need to stand out from competitors by avoiding generic design elements, such as excessive text and stock imagery. The final deliverables included a clean, modern logo with angular, geometric influences to subtly echo construction and architecture, paired with a cohesive, monotone color palette that lets the company’s work shine. The result is a professional yet approachable visual identity that aligns with Finnley Studio’s core values.

Considerations

Emphasize design elements appealing to architectural and industrial design clients.
Avoid literal imagery, creating a more timeless and abstract aesthetic.
Ensure deliverables like business cards and invoice templates were highly practical.
Focus on a straightforward website layout to balance information delivery with visual impact.