ROTI Indian Street Kitchen

AllCreative Strategy + ConsultingBrand Identity + DesignDigital SolutionsExperiential + Environmental Design

Sep 5

The Brief

ROTI Indian street restaurant, which offers casual dining and takeout, needed a digital presence and a physical space view.

Project Scope

Physical Design

Print Media
- Menu
Signage
- Outdoor Wall Sign
- Neon Window
- Feature Wall Artwork
- Order & Pick up sign
- Bathroom graphics
- Vinyl Sticker
- Shopfront Window Posters
- Billboard

Digital Design

Brand creation
Web presence set up…
- Social media Platforms
- Google Business

Merchandise

T-Shirt
Packaging Stickers

The Result

Branding Guidelines

Print Menu

One of the first milestones of this project is to create a menu. The menu will be printed on an A3 paper front and back. The look and feel of the menu is light and clean.

Another version of the menu is also created for the TV screens.

TV Screens

Signage

It was identified early on that the large windows and bright open space would work great as a massive glowing lantern of activity catching customers’ eyes. We proposed that the signage should be done on the windows themselves and the back wall, this would attract the attention of passers-by and invite them to look in.

This also saved the client time and money as outdoor signage permits and fabrication of heavy outdoor signage were avoided.

Exterior Shop Front:

The design of the exterior portrayed the main colour of ROTI so it catches people’s attention at first glance. When you stand either from the storefront elevation or storefront side elevation, the view of the ROTI sign post protruding from the wall is one for customers to stop to look at

Feature Art wall

We identified that the side wall was a perfect place to fit a feature piece that brought the vibe of India. We proposed a design, with inspiration from the famous Andy Warhol Marilyn Monroe portrait to design different TukTuks fitting in a portrait. The design was aimed at attracting customers to the restaurant.