The Whisky Bar

AllCreative Strategy + ConsultingBrand Identity + DesignDigital SolutionsMedia ProductionExperiential + Environmental Design

Oct 11

Written By Troy McNamara

After The Success Of Implementing The Sub-Brand “The Sake Bar” Into The “Izakaya Restaurant” We Looked At What We Could Do To Yamamori’s Other Venues And Created “The Whisky Bar” At Yamamori’s North City Venue.

THE BRIEF

Create A Sub-Brand Within “Yamamori North City” That Could Be Operated In Partnership With The Restaurant To Enhance The Diners Experience As Well As Operate Independently Targeting A Different Audience Than The Diners.

THE ASSESSMENT

The Brand

Alongside The Yamamori Team We Undertook A Long Assessment On What Kind Of Brand And Experience We Should Create. We Looked At Current Popular Trends Both In Ireland And Japan As Yamamori Infuses Irish And Japanese Culture To Create Unique Experiences.

Physical

We Assessed The Floor Plans Of The Building For Strengths And Weaknesses In Regards To And How A Sub-Brand Could Be Installed That Would Improve The Existing Floor Plan.

THE PROPOSAL

To Create A Premium Late Night Bar Focused On Imported Japanese Whisky, Music And Experience.

Final Results

Featured Parts Of the Project

Shopfront Design

Shopfront Design Proposal

Before & After

Download PDF

3D Visual Concepts

Images-Photoshoped_0000_1.1-Day-Time.png

Images-Photoshoped_0001_1.1-Night-Time.png

Images-Photoshoped_0002_1.2-Day-Time.png

Images-Photoshoped_0003_1.2-Night-Time.png

Images-Photoshoped_0004_2.0-Day-Time.png

Images-Photoshoped_0005_2.0-Night-Time.png

Floor plan Study

Branding

We took inspiration from Japanese and Celtic branding. Looking at How their branding was implemented on their products as well as on promotional/Advertising material. We concluded a circular logo with bold font would work best as it could be branded onto specific promotional material such as barrels as well as incorporated into signage.

Signage

Exterior Bespoke protruding Barrel Sign

Made from a Recycled barrel this sign needed to work as a beacon of light attracting the public at a near junction.

Exterior Backlit Black on Black Shopfront Sign

Hand Painted Mirror

The incredibly talented Clara Dudley was Commissioned to design this mirror. Taking inspiration from old Scottish and Irish Alcohol brands who used to advertise on pub mirrors. We asked clara to create something unique to Yamamori with a homage to irish and japanese whisky culture.

Light fittings

We commissioned two custom light fittings at the entrance of the restaurant made from old Whisky barrel slats.

Ideation + Concept DevelopmentMarketing + Brand StrategyWeb DevelopmentSEO + Digital Presence OptimizationPaid Ad CampaignsEvent + Space DesignBID: Graphics + IllustrationMP: PhotographyBID: Brand DesignBID: Website Design

Troy McNamara

A good idea with passionate individuals behind it is what gets me going!

With training and work experience in Marketing, Event Management and Architecture along with being an International Sailing Coach for the past ten years I have been afforded the opportunity to work alongside many inspiring individuals and groups.

With this experience I came to realise my passion and strengths are within creating and building relationships as well as realizing an idea or team's potential and helping them present that potential to prospective clients both visually and verbally.

I am always looking for a challenge and for the opportunity to help an individual or team bring an idea/dream to fruition!

Feel free to reach out for a chat.

http://www.creativeothers.co/

The Whisky Bar

After The Success Of Implementing The Sub-Brand “The Sake Bar” Into The “Izakaya Restaurant” We Looked At What We Could Do To Yamamori’s Other Venues And Created “The Whisky Bar” At Yamamori’s North City Venue.

THE BRIEF