Content creation on the fly, truly engaging with your audience.
So I made a nice video today but what has this got to do with business?
I shot, edited and posted this entire video on my drone/phone and did it all under one hour out in the freezing snow.
Imagine if you are a brand running an event truly trying to capture your target demographics attention. The ability to shoot something like this and post about it while the event is still going on could get so much traction with the right hashtags and geotargeted marketing.
Consumers are wise to marketing bs these days. The days of fluffy videos coming out selling what an experience was or could be died with Fyre Festival. These days brands need to show true genuine engagement with their customers and that means realtime interaction.
With the budgets some brands have and the technology available these days there is no excuse for not being able to truly connect with your customers no matter how big or small your brand is.