How to set up a scene to promote you and your business

We love helping people show up confidently for their brand. Whether you're filming a quick intro or prepping content for a campaign, the way you set up your scene can make a world of difference in how professional and authentic you appear. In this short guide, we break down the three key areas to focus on when setting up a video shoot for yourself and your business.

1. Hardware

Simple gear, thoughtfully used, goes a long way. All in less than $300!!!

Checklist:

1. Neewer ring light - $130 approx

2. Lavalier mic plugs directly into your phone - $115 approx

3. Additional LED lights - $50 approx

4. A camera phone - Well that depends on what you have!

2. Setup & Framing

Your space should feel intentional but not over-produced.

Checklist:

• Mark your standng position on the floor to ensure consistency across multiple takes

• Hide light sources from direct view of the camera to avoid distraction

• Place ambient lights behind objects like plants for depth

• Ensure you're visible from the waist up and include your hands in frame to communicate expressively

• Use subtle branding, like a logo in the background, business signage, brochures, or your brand colors in the decor. This grounds your brand in the physical space.

• Keep the environment looking natural and relevant to your business

3. Presenting Yourself

How you deliver matters just as much as what you say.

Checklist:

• Add 10% more energy than you feel comfortable with, it compensates for what the camera dulls

• Use hand and body gestures to bring life to your words

• Look into the lens, or have a friend stand behind the camera so you’re making “eye contact” with a human as you speak. It'll look like you are looking into the camera and feel more natural to you.

• Don’t use a script, have someone ask you questions and respond conversationally (e.g., “I founded Creative Others under the values of community, creativity, and integrity”)

• If you're too stiff and it's just not vibing have a glass of wine to loosen yourself up! lol

If this feels like too much or you just want a hand getting started, hit us up. We love helping people build scenes that feel like them and ultimately grow their brand.

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Let’s make you look good.

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