Havoc Race Boat

AllCreative Strategy + ConsultingBrand Identity + Design
Written By Troy McNamara
 
 

The Brief

Havoc is a racing sailboat based in Vancouver BC and the skipper Joseph Drake decide she needed a bit of a facelift!

Between a few talented individuals, the new Havoc identity was revealed this summer much to the delight of her crew and fellow competitors who could now definitely see them on the race course in their outrageous pink shirts that came straight from the 90’s!

Project Scope

  • Create a new graphic for “Havoc”. Along the way, we discovered the slogan “Fast and Wet”.

  • Print and installed large scale decals on the boat.

  • Designed and printed crew uniforms consisting of T-shirts and Hoodies

  • Ensure general banter and laughs were had from concept design through to installation

The Result

The Team

The Process

Troy McNamara

A good idea with passionate individuals behind it is what gets me going!

With training and work experience in Marketing, Event Management and Architecture along with being an International Sailing Coach for the past ten years I have been afforded the opportunity to work alongside many inspiring individuals and groups.

With this experience I came to realise my passion and strengths are within creating and building relationships as well as realizing an idea or team's potential and helping them present that potential to prospective clients both visually and verbally.

I am always looking for a challenge and for the opportunity to help an individual or team bring an idea/dream to fruition! 

Feel free to reach out for a chat.

http://www.creativeothers.co/
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