Translink CARnival Games - Car Free Days

AllCreative Strategy + ConsultingBrand Identity + DesignExperiential + Environmental Design
Written By Troy McNamara

The Brief

To dream up and build a concept that would grab the attention of the public at events so the Translink team could engage and educate them on their 2050 mission and where transportation is going in the future.

The Result

We proposed to upcycle an old car to create a carnival-style game that users young and old could enjoy. Given how the pandemic had affected our ability to do the things we know and love we figured that going with a more analogue engagement that people know well and feel comfortable with would be great. Bringing back those nostalgic memories of “the good old days” and “simpler times” before the pandemic.

.Co-llaborators

  • Troy McNamara - Creative Director & Project Management

  • Will Donaldson - Electronics & Lighting

  • Quwam Kelani - Junior Fabricator

  • Katie Koch - Graphic Designer

  • Justin Dolino - Graphic Designer

  • Reza Saeedi - Print and Vinyl

  • Ellis Chan - Carpentry

  • Jayden Doan - Metal Fabricator

  • MRG Events - Partners who staff and manage these public engagement events

 
 

Specs & Parts

The Specs

- Custom Vinyl Prints
- Upcycled Carhood
- LED lights installation and programming
- Bluetooth Sound System
- Caster wheels for transport

Troy McNamara

A good idea with passionate individuals behind it is what gets me going!

With training and work experience in Marketing, Event Management and Architecture along with being an International Sailing Coach for the past ten years I have been afforded the opportunity to work alongside many inspiring individuals and groups.

With this experience I came to realise my passion and strengths are within creating and building relationships as well as realizing an idea or team's potential and helping them present that potential to prospective clients both visually and verbally.

I am always looking for a challenge and for the opportunity to help an individual or team bring an idea/dream to fruition! 

Feel free to reach out for a chat.

http://www.creativeothers.co/
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