"Wearing is Caring" Translink Bus Mask

AllCreative Strategy + ConsultingExperiential + Environmental Design
Written By Troy McNamara
 
 

The Brief

Translinks new initiative called “Wearing is caring” is aimed at creating awareness around the importance of wearing a mask while on transit. We were asked to help design and fabricate a novelty-sized mask fitted to one of their buses for a press release and future use at brand engagements during this campaign.

The Result

Our Process

Once the concept design was explored and agreed upon we reached out to North Sails who are a global sail manufacturer. They were the obvious choice to fabricate the mask as they could pull from their experience fabricating bimini tops for boats. The team was so easy to work with. They reviewed the proposal, gave great feedback and design suggestions before getting to work on a template that we could size up to the bus before the end product was produced. (Mask template can be seen in red in the pictures below)

The initial design proposal

Progress shots

 
 
Troy McNamara

A good idea with passionate individuals behind it is what gets me going!

With training and work experience in Marketing, Event Management and Architecture along with being an International Sailing Coach for the past ten years I have been afforded the opportunity to work alongside many inspiring individuals and groups.

With this experience I came to realise my passion and strengths are within creating and building relationships as well as realizing an idea or team's potential and helping them present that potential to prospective clients both visually and verbally.

I am always looking for a challenge and for the opportunity to help an individual or team bring an idea/dream to fruition! 

Feel free to reach out for a chat.

http://www.creativeothers.co/
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