Cetana Website & Marketing
Project Overview
Client: Cetana Neurotherapy
Location: Yellowknife, NWT, Canada
Duration: 2021-Present
Scope:
Develop a new website aligned with their branding and implement a monthly marketing strategy with measurable outcomes.
deliverables
BRIEF
- Set up appointment scheduling
- Set up gift card purchasing
- Paid ad campaigns
- Seasonal social media campaigns
- Video editing
- Branding guidelines
- Website design
- Brochure design
- Web presence set up…
- Social media platforms
- Google Business
For the past three years, our team has been behind Cetana Neurotherapy's marketing strategy. We manage their social media presence and website, ensuring the consistent representation of their brand. By curating thoughtful, engaging content and maintaining a cohesive digital identity, we help to amplify Cetana's mission of promoting mental wellness and innovative therapeutic solutions.
The Result
Branding Guidelines
Cetana's branding guidelines were crafted to reflect their core values of harmony, balance, and mental well-being. The colour palette, featuring soothing hues like soft blues, gentle greens, and warm neutrals, is designed to evoke a sense of calm and tranquility. Typography choices are clean and elegant, promoting readability and a modern yet welcoming aesthetic. Visual elements, including logos and imagery, emphasize a holistic approach to wellness, integrating symbols that represent growth, mindfulness, and connection. Together, these guidelines ensure that every aspect of Cetana’s visual and verbal identity resonates with their mission to create a supportive environment for mental health and personal growth.
BROCHURE
The brochure we designed for Cetana was designed to communicate the brand's story, services, and pricing in an accessible way. We focused on creating a visually appealing layout that seamlessly integrates essential information with the branding of Cetana. The brochure begins with an introduction to Cetana's mission and purpose, followed by detailed descriptions of the neurotherapy and wellness services offered.. The pricing section is clear and straightforward, helping potential clients make informed decisions.
Social Media Reels
Social Media Campaigns
Each season, we create a thoughtful social media campaign for Cetana, designed to showcase their offerings in an engaging way while enhancing brand visibility. By incorporating client reviews, we highlight the positive experiences and transformative journeys of those who have benefited from Cetana’s services. These campaigns not only promote the range of neurotherapy and wellness options available but also create a sense of community and trust, reflecting the supportive and compassionate environment that Cetana provides.
Our Team
Our amazing team members deserve credit for working together to develop this excellent project and bring our client's vision to life!
Troy McNamara - Creative Director and Project Manager
Katie Koch - Graphic Designer
Aoife Doyle - Graphic Designer