Squamish Hospital Foundation

AllBrand Identity + DesignDigital SolutionsCreative Strategy + Consulting

Oct 18

Written By Guest User

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Project Overview

Client: Squamish Hospital Foundation

Location: Squamish, BC, Canada

Duration: 2022-2024

Scope:

Squamish Hospital Foundation required developing a campaign to promote a helicopter golf ball drop, producing event media, managing social media marketing, and creating animated videos to boost community engagement and fundraising for the Squamish Hospital Foundation.

BRIEF

We were tasked with creating a multi-faceted approach to boost community engagement and fundraising for the Squamish Hospital Foundation. This included developing and executing a campaign to promote ticket sales for the helicopter golf ball drop, a highlight of their annual golf tournament, as well as capturing and producing event media. Additionally, we were responsible for managing their monthly social media marketing, driving donations and volunteer participation, and showcasing the foundation's impact on local healthcare. To further engage the community, we were asked to create animated videos featuring AI-generated voices, adding a creative touch to their online presence.

deliverables

Branding Guidelines
Social Media Marketing
Photography and Videography of their golf fundraiser
Website re-vamp
Animated character videos

Considerations

Ensure the campaign messaging aligns with the foundation's mission and resonates with the local community.
Balance promotion for the golf ball drop and ongoing healthcare initiatives to maintain consistent engagement.
Create a content schedule that allows for timely updates and maintains audience interest leading up to and after events.
Leverage storytelling in social media posts to effectively communicate the impact of donations and the importance of volunteer work.
Consider the diversity of the audience when designing animated characters and AI-generated voice content to ensure broad appeal.
Ensure the Christmas donation campaign aligns with the foundation’s year-round goals while offering a unique seasonal message.

The Result

Social Media Strategy

Our social media strategy for the Squamish Hospital Foundation focused on building strong community engagement while driving donations and volunteer participation. We crafted a mix of content that showcased the tangible impact the foundation has on local healthcare, sharing real stories of how funds were used to support medical equipment and facilities. By maintaining a consistent posting schedule, we kept the community informed and involved with regular updates on foundation activities and campaigns. Our approach also included special initiatives like the Christmas donation campaign, which encouraged giving donations as holiday gifts, and the creation of animated videos featuring custom characters with AI-generated voices to engage audiences in a fresh, creative way. Through a balanced mix of informative and engaging content, we helped strengthen the foundation's online presence and deepen its connection with the local community.

Social Media Reels

Golf Event Video

The event video for the Squamish Hospital Foundation Golf Tournament captures the excitement and energy of the day, featuring golfers in action, sponsor highlights, refreshing drinks, and the thrilling helicopter golf ball drop. The snappy editing and upbeat music overlay keep the pace lively, culminating with footage from the post-tournament dinner where the community comes together in celebration. The video not only showcases the fun aspects of the event but also reinforces the importance of supporting local healthcare initiatives through participation and sponsorship.