Dr. Diana Forbes
Project Overview
Client: Dr Diana Forbes
Location: Vancouver, BC, Canada
Duration: 2023-2024
Scope: For Dr. Diana Forbes, we developed a cohesive brand identity and dynamic website to reflect her expertise as a plastic surgeon, alongside producing testimonial videos that highlight client satisfaction and promote her services.
BRIEF
Dr. Diana Forbes approached us to create a personal brand identity that emphasized a lifestyle approach, distinguishing her practice from the traditional clinical perception of plastic surgery. Our work began with defining her brand's personality, values, and target audience, and extended to developing a unique and memorable logo that would capture her vision. The website design focused on showcasing Dr. Forbes and her work, while offering a smooth, user-friendly experience that would lead patients to Pacific Plastic Surgery for bookings. Additionally, we filmed and edited patient testimonial videos to help build trust and highlight the success of her treatments through authentic client stories.
DELIVERABLES
Brand Personality: Defining the values, tone, and image of Dr. Forbes' personal brand.
User Experience: Creating an intuitive, user-friendly website for patients.
SEO Optimization: Enhancing online visibility and patient engagement.
Authentic Storytelling: Filming testimonials to enhance credibility and patient engagement.
The Result
Branding Design
For Dr. Diana Forbes' branding, we emphasized a lifestyle-driven image, positioning her as approachable and sophisticated, rather than focusing solely on the clinical aspects of her work. This included developing a unique logo and a cohesive visual language that reflected her values and resonated with her target audience.
Branding Guidelines
Website Design
The website for Dr. Diana Forbes was designed with a sleek, user-friendly layout that highlighted her lifestyle-focused brand. It seamlessly integrated with Pacific Plastic Surgery for bookings, offering a professional yet approachable experience for patients.
Client testimonial video
We produced a compelling client testimonial video featuring six of Dr. Diana Forbes' patients, each sharing their positive experiences and the impact of her work. The video authentically showcases the trust and admiration her clients have for her, reinforcing her expertise and personal connection with patients.
PROCESS
Our Team
Our amazing team members deserve credit for working together to develop this excellent project and bring our client's vision to life!
Troy McNamara - Creative Director and Project Manager
Aoife Doyle - Graphic Designer
Katie Koch - Graphic Designer
Patt Tsou - Videographer
Paulina Osipow - Video Editor