Taiga Yoga
Project Overview
Client: Taiga Yoga
Location: Yellowknife, NWT, Canada
Duration: 2023-2024
Scope: Revamping Taiga Yoga's brand identity and online presence by developing a cohesive design and user-friendly system for purchasing and streaming classes.
BRIEF
The Taiga Yoga brand needed some help to align its identity and offerings in a more organized, cohesive manner. Our team worked to craft a unified design system using Chakra-inspired color gradients to enhance the visual impact while retaining a sense of movement and flow in the brand. A key focus of the project was to create a streamlined, user-friendly website that allows students to purchase and stream classes efficiently, providing a better alternative to the current Zoom-based system. This redesign not only updated the brand's look but also improved the functionality of their online offerings, creating a holistic and immersive experience for Taiga Yoga’s community.
Considerations
Define and establish a clear brand personality, values, and target audience.
Develop comprehensive and distinctive brand guidelines for consistent communication.
Ensure the website’s layout and design improve user experience and operational efficiency.
Utilize Chakra colors and gradients to enhance the visual identity and brand consistency.
Integrate nature-inspired elements to align with the client’s desire for organic imagery.
The Result
Branding
Our approach to branding centered on creating a harmonious balance between visual aesthetics and functional design. Drawing inspiration from the Chakra color chart, we developed a dynamic color palette that reflects the brand’s connection to movement, energy, and nature.
Alongside this, we crafted a cohesive set of brand guidelines that outline the use of typography, color schemes, and imagery to ensure consistency across all touchpoints. The result is a visual identity that not only stands out but also resonates deeply with Taiga Yoga’s core values of balance, wellness, and natural harmony. This refreshed branding supports their mission and engages their target audience in a meaningful, aesthetically pleasing way.
Brand iCONS
Brand Photography
Website Design
The Taiga Yoga website design features Chakra-inspired gradients for a calming, cohesive look. Its clean, organized layout allows easy navigation through key sections like class offerings, pricing, and studio details, while nature imagery strengthens the brand's connection to wellness and balance.
SOCIAL POSTS
Process
Logo Iterations
Website Wireframe
At the beginning of our website design process, we prioritize developing a clear and organized wireframe, like the one shown here, to ensure a seamless user experience. This initial step allows us to map out the structure, navigation, and key content areas, such as homepage elements, about sections, and detailed pages like class descriptions and pricing. By defining this framework early, we create a solid foundation that guides the visual design and functionality, ensuring the final website is both intuitive and visually engaging.
INITIAL ICON DRAFTS
Icon Reference Photo
Our Team
Our amazing team members deserve credit for working together to develop this excellent project and bring our client's vision to life!
Troy McNamara - Creative Director and Project Manager
Aoife Doyle - Graphic Designer
Ashley Kuipers - Website Developer