Vancouver Rugby Sevens AT the Bentall

AllCreative Strategy + ConsultingBrand Identity + DesignExperiential + Environmental Design
Written By Troy McNamara

Project Overview

Client: Rugby 7s

Location: Vancouver, BC

Duration: Summer 2023

Scope:
Design and create two activations for event goers to interact with.

The Brief

In collaborating with MRG Events for the Vancouver Rugby Sevens tournament, our objective was to design two activations that would elevate the event experience. We intended to blend creativity with the dynamic spirit of rugby, offering attendees interactive and memorable moments of engagement. We aimed to not just captivate the audience but also to foster a stronger sense of community and excitement, ensuring our efforts added to the impact on the event's atmosphere.

Considerations

  • Rugby is a game of skill, so our game should also be

  • Rugby brings people together and so should our activations

  • Both activations should be easy to set up, take down and transport

The Result

The result was two activations with two very different interactions.

The Rugby Ball Photo Wall

Where guests can take a memorable picture with their friends to mark the occasion and share it on social media.

Throw Like A Pro!

This was an interactive analogue game where guests were challenged to score a ‘try’ and ‘convert’ it to win small prizes and enter to win grand prizes!

Process

Concept Design

We begin by drafting our concepts and designs in 3D, ensuring that everyone involved can visualize exactly what is being proposed, thereby instilling confidence in the final build. This step also generates our working files for fabrication, utilizing advanced machinery such as CNC and laser cutting. This integration of technology enables us to expand the boundaries of creativity and fabrication possibilities. While there is still value in traditional building techniques, combining them with our innovative approach allows us to surpass our clients' expectations significantly.

Build & Fabricate

The Team

Our .Co-llaborators are what makes Creative Others so great! Here are the others who were involved in this project…

  • Troy McNamara - Creative Director & Project Management

  • Simon Chapman - Product Designer and Senior Fabricator

  • Katie Koch - Graphic Designer and Junior Fabricator

  • Ashley Kuiper - Administrator and Procurement

  • MRG Events - Event Co-ordinators

Troy McNamara

A good idea with passionate individuals behind it is what gets me going!

With training and work experience in Marketing, Event Management and Architecture along with being an International Sailing Coach for the past ten years I have been afforded the opportunity to work alongside many inspiring individuals and groups.

With this experience I came to realise my passion and strengths are within creating and building relationships as well as realizing an idea or team's potential and helping them present that potential to prospective clients both visually and verbally.

I am always looking for a challenge and for the opportunity to help an individual or team bring an idea/dream to fruition! 

Feel free to reach out for a chat.

http://www.creativeothers.co/
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